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January 14, 2026 | Shanti Amala Sekhon

Jewelry as Everyday Expression | Modern Rings Beyond the Proposal

For generations, fine jewelry has been tied to milestones — engagements, anniversaries, once-in-a-lifetime moments. While those moments still matter, how we wear and experience jewelry is evolving.

January 9, 2026 | Shanti Amala Sekhon

A New Year Makes Space for the Conversations That Matter Most | SAMA

After the holidays fade and the celebrations quiet, a different kind of clarity often emerges. The kind that comes not from big moments, but from honest conversations. The quiet ones. The thoughtful ones. The ones that shape what comes next.

December 19, 2025 | Shanti Amala Sekhon

The Quiet Moment After the Yes: Holiday Engagements, Thoughtfully | SAMA

The holidays have a way of heightening everything. The gatherings, the joy, the emotion—and for many, the moment they say yes. Explore The Quiet Moment After the Yes

December 19, 2025 | Shanti Amala Sekhon

The Meaning Behind Gemstones: Choosing Stones That Reflect Your Story | SAMA

Jewelry has always carried more than beauty. Long before diamonds became a standard, gemstones were chosen for what they symbolized—strength, devotion, clarity, renewal. They marked moments of transition and intention, worn not just to adorn, but to mean something. Explore The Meaning Behind Gemstones

December 8, 2025 | Shanti Amala Sekhon

Holiday Jewelry Gifts That Aren’t Engagement Rings: Meaningful Diamond & Gemstone Pieces for Every Love Story

The holiday season is a time for connection — a moment to honor the people who shape our lives and the stories we share. And while engagements often take center stage this time of year, not every meaningful gift comes in a form of a proposal. Explore Holiday Jewelry Gifts

December 3, 2025 | Shanti Amala Sekhon

The Proposal Playbook: Creative Holiday & New Year’s Engagement Ideas

The weeks between Thanksgiving and New Year’s hold a rare kind of magic — warm gatherings, sparkling lights, and moments that feel suspended in time. It’s no surprise that this season has become the heart of engagement season. Explore Proposal Playbook

November 20, 2025 | Shanti Amala Sekhon

Celebrity-Inspired Engagement Rings for the Holiday Season

The holiday season has become the unofficial beginning of engagement season — a moment filled with meaning, togetherness, and new beginnings. Between Thanksgiving and New Year’s, proposals rise dramatically, and couples seek rings that feel intentional, personal, and timeless... Explore Celebrity Inspired Engagement Rings

November 5, 2025 | Shanti Amala Sekhon

Meaningful Gifts: The Best Diamond & Gemstone Jewelry for the Holidays

The holidays invite us to pause — to reflect, celebrate, and express love through gestures that last long beyond the season. While trends come and go, one thing remains timeless: the beauty of jewelry that carries meaning. Explore Meaningful Gifts

November 5, 2025 | Shanti Amala Sekhon

Holiday Proposals: Why Thanksgiving to New Year’s Is the New Engagement Season

The holidays have always been a time of love, reflection, and togetherness — so it’s no surprise that more couples are choosing this season to begin their forever. Explore Holiday Proposals

October 31, 2025 | Shanti Amala Sekhon

The Rise of Colored Stone Rings in Modern Engagements

Today’s couples are rewriting the rules of bridal jewelry. No longer defined by tradition alone, modern engagements now celebrate individuality, color, and meaning. Explore the Rise of Colored Stone

October 23, 2025 | Shanti Amala Sekhon

Ethical & Conflict-Free Diamonds: Why Conscious Couples Are Redefining Luxury

The definition of luxury is changing. Today’s couples are no longer just choosing sparkle — they’re choosing significance. From the proposal to the provenance, every decision carries meaning... Explore Ethical and Conflict Free Diamonds

October 17, 2025 | Shanti Amala Sekhon

Eternity Wedding Bands: A Guide to Modern Classics

When it comes to wedding rings, few styles embody enduring love like the eternity band — a continuous circle of diamonds symbolizing forever. Explore Eternity Wedding Bands

October 9, 2025 | Shanti Amala Sekhon

The Rise of Unique Gold Engagement Rings in Modern Bridal Jewelry

Gold engagement rings are having a moment — and not in the way you might expect. Rather than defaulting to white gold or platinum, modern brides are making bold and meaningful statements through unique gold engagement rings that reflect individuality and craftsmanship. Explore Unique Gold Engagement Rings

October 8, 2025 | Shanti Amala Sekhon

Vintage-Inspired Engagement Rings and Why They’re Trending

There’s something irresistibly romantic about a vintage-inspired engagement ring. In a world of fleeting trends, these designs capture the enduring beauty of the past — blending heirloom charm with modern craftsmanship. Explore Vintage Inspired

September 11, 2025 | Shanti Amala Sekhon

Jewelry Trends 2025: Marquise Magic and Modern Meaning in Bridal Design

2025 is redefining bridal jewelry — moving from excess to intention. The new generation of couples is looking beyond traditional sparkle, embracing designs that reflect personal values, ethical craftsmanship, and modern individuality... Explore 2025 Engagement Ring Trends

FAQ's

What makes SAMA different from other jewelry brands?

We believe your engagement ring should reflect your values as much as your style. SAMA combines custom engagement rings, competitive pricing, and social impact into one seamless experience. Each purchase supports a cause of your choice, making your love story part of a larger movement.

How does my purchase contribute to social good?

At checkout, you’ll have the opportunity to select one of our nonprofit partners aligned with causes such as gender equality, LGBTQIA+ advocacy, education reform, or mental health. A portion of your purchase goes directly toward that organization—because love should be purposeful. Meet our philanthropy partners.

Can I design my own engagement ring at SAMA?

Yes — with our Design Your Ring experience, you can create a unique piece by starting with a setting from our collection and adding a natural or lab grown diamond or gemstone, or vice versa. Every detail can be tailored to your vision within our curated designs.

Which should I choose: natural or lab grown diamonds?

Natural diamonds are rare and timeless; lab grown diamonds offer a sustainable, budget-friendly alternative with the same beauty. See what fits your priorities in our Lab Diamond Guide.

What are gemstone engagement rings?

Gemstone engagement rings feature sapphires, emeralds, rubies, aquamarines, and other colored stones as the center gem instead of diamonds. They offer vibrant alternatives that highlight personality and meaning. Learn more in our Gemstone Guide.

Looking for more answers? Visit our full FAQ page.