If you're planning a holiday proposal, working out your custom engagement ring timeline starts with one number: 14 business days. That's how long it takes SAMA to make and ship a diamond ring — and it's closer than it feels once you count backward from Christmas morning or a Thanksgiving toast.

Your Order-By Dates This Season

Miss one of these and it doesn't mean the ring is off the table — it just means the proposal might land a few days later than planned, which is a fine trade for getting the right ring instead of a rushed one.

Why Every SAMA Piece Takes Time to Make

Every SAMA ring is made to order. That's true whether you choose a fully composed design like Asha, one where you've picked your own diamond through the Ring Builder, or something entirely custom through Rock Your Way. Nothing ships from existing inventory, because there isn't any — each ring only exists once someone orders it. That's the tradeoff behind a piece made specifically for you: real production time, not a warehouse pick-and-pack.

The Standard Timeline: 14 Business Days for Diamond Pieces

Any diamond engagement ring — fully composed or built through the Ring Builder — ships in 14 business days from the day you order it. That's the standard year-round, not a holiday-season markup. Jewelry without diamonds ships faster, typically within 10 business days.

If You're Picturing Something Fully Custom

Rock Your Way doesn't run on the 14-day standard. A fully bespoke design — built from scratch around an idea that doesn't exist yet — has its own timeline, set individually once you've talked through the design with SAMA. If a custom piece is what you're picturing, the earliest move isn't ordering by a date on this list — it's starting that conversation now, so you have as much room as possible to work with.

What "14 Business Days" Actually Means

Two details worth being precise about. First, it's business days, not calendar days — weekends don't count toward it. Second, it's shipping time counted from your order date, not delivery time, so it's worth building in a few extra days after that for the ring to actually reach you.

Ready When You Are

None of this is meant to create pressure — it's meant to remove the guesswork. If you already know the design you want, ordering by the right date is a five-minute decision, not a rushed one. And if you're still deciding between settings, that's exactly what choosing between solitaire, halo, and three-stone is for.

Explore the Fully Composed collection, or book a Rock Your Way consultation if nothing off the shelf matches what you're picturing.

FAQ's

Does the 14-business-day timeline apply to every ring style?

Yes — it applies equally to fully composed designs and to diamond pieces you build yourself through the Ring Builder. Rock Your Way is the exception; its timeline is set individually.

Is 14 business days from when I order, or from when I need it?

It's counted from your order date, and it covers SAMA's production and shipping — plan for a few additional days after that for the ring to arrive.

What if I want a bespoke design — how far in advance should I start?

There's no fixed number for Rock Your Way, since every bespoke design is different. The earliest possible start is the safest one — book a consultation as soon as you know you want something custom-built.

Does a piece without diamonds ship faster?

Yes. Jewelry without diamonds typically ships within 10 business days, compared to 14 for diamond pieces.