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It all began with love. When Shanti’s partner proposed, she knew the moment was more than just a “yes.” It was a spark. The beginning of something so much bigger. It inspired what would become SAMA.
Drawing on her years of experience in luxury goods and her work as a professor of business fashion in New York City, Shanti decided to take a new path. She earned her diamond certification from GIA and founded SAMA in 2023 with a simple belief: everyone deserves a ring that feels like them—a ring that honors their story, their budget, and their values. And she wanted to help others experience the same joy, excitement, and sense of possibility she felt during her own engagement.
As Shanti searched for her own ring, she hoped to find a brand that reflected both craftsmanship and conscience—one that supported a better tomorrow for underrepresented communities. When she realized how few options truly aligned with her values, the vision for SAMA became even clearer.
Every piece we create is made with intention, care, and respect for the people and stories behind it. We believe jewelry should last a lifetime, and so should the impact it makes. That’s why SAMA empowers customers to support meaningful social causes that uplift our local communities.
In turn, 1% of every sale is donated to a philanthropic organization of your choice. This harmony between craftsmanship and compassion sits at the heart of SAMA’s mission—a reminder that love, when shared, has the power to create lasting good.
©2025 SAMA Group LLC
