Holiday Proposals: Why Thanksgiving to New Year’s
Is the New
Engagement Season
The holidays have always been a time of love, reflection, and togetherness — so it’s no surprise that more couples are choosing this season to begin their forever. Between family gatherings, cozy celebrations, and the magic of winter lights, the weeks between Thanksgiving and New Year’s have become the new engagement season.
At SAMA, we’ve seen a growing number of couples design their engagement rings during the holidays — not just because it’s a beautiful time to celebrate love, but because it’s the perfect moment to create something meaningful together.
The Season of Meaningful Moments
Holiday proposals are about more than timing — they’re about intention. Surrounded by loved ones, couples find deeper meaning in marking a milestone during a season that celebrates connection and gratitude.
Whether you’re proposing in front of a glowing fireplace or beneath a New Year’s sky, the holidays invite reflection on what truly matters: love, family, and legacy. That’s why so many couples are choosing custom-made rings that embody their shared values.
“An engagement ring is more than a gift — it’s a story captured in precious metal and stone.”
At SAMA, each piece is made-to-order, allowing you to personalize your ring from setting to diamond or gemstone. You can even begin your journey through our Engagement Ring Guide — a step-by-step resource to help you select your perfect shape, setting, and metal tone.
Why Couples Are Choosing
Custom & Bespoke Designs
During the holidays, love feels personal — and your ring should, too. Our bespoke design service, Rock Your Way, invites couples to collaborate with our artisans to create a one-of-a-kind piece that captures their story from sketch to finish.
From heirloom-inspired solitaires to colorful modern settings, your bespoke ring becomes a tangible reflection of your journey together — designed with care, crafted with conscience.
For those beginning their design process, explore our Diamond Buying Guide to understand the difference between natural and lab-grown diamonds — both ethically sourced, equally brilliant, and crafted to symbolize your love.
The Rise of Ethical & Sustainable Proposals
Modern couples are redefining luxury by prioritizing values over convention. Choosing an ethical ring means selecting materials that are responsibly sourced and crafted with integrity — ensuring that every sparkle tells a story you’re proud to share.
At SAMA, 1% of every sale is donated to our Philanthropy Partners — nonprofit organizations that champion equality, education, and mental well-being. Because when love uplifts, it should uplift others, too.
A Gift of Love, Crafted With Intention
There’s something undeniably poetic about a proposal during the season of giving — when gratitude meets new beginnings. Every SAMA engagement ring is designed to celebrate that spirit: a union of craftsmanship, consciousness, and emotion.
Start your journey by exploring our Ring Size Guide or by browsing our made-to-order engagement rings, each handcrafted to reflect your values and love story.
Because this holiday season, the most meaningful gift you can give isn’t found under a tree — it’s the one that shines from the heart.
Closing Thought
At SAMA, we believe proposals should be as intentional as the love they celebrate. This holiday season, let your ring tell a story of purpose — one that honors your past, celebrates your present, and inspires your shared future.
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